Why Your Pub Needs a Chalkboard Sign

Pubs are renowned for using chalkboards to advertise events, offers and what’s on the menu. The rise of the humorous chalkboard has seen businesses compete with each other for customers in a whole new light. But if you haven’t realised the importance of a chalkboard sign in your pub, this article is going to clear a few things up.

Everybody loves vintage

Good pubs are normally well designed, provide good food and a great service. This is achieved through meticulous organisation to create a welcoming and comforting atmosphere. When comparing the most successful pubs, they all have one thing in common; a love for vintage.
But why stop there? Chalkboard signs extend this vintage style to the pavement and appeals to those nearby. Recent years has seen an increase in vintage paraphernalia, with many becoming obsessed with filling their homes with vintage and rustic looking accessories. As a pub, it’s easy to tap into this and use it to your advantage.

Keep them coming

With the number of London pubs having fallen by 25% since 2001, the need to maintain a good flow of custom is vital to any pub’s survival. There are many marketing techniques used to keep a good pub business thriving, and some include being sold to national chains such as Greene King, Wetherspoons and Marston’s Brewery.
Whether you’re already part of a bigger group of pubs or not, keeping the customers coming is integral to the success of your pub. Using chalkboard signs is one of the most effective ways of doing this. In fact, as many as 35% of passers-by won’t know your business was there without a sign.

Outcompete your competitors

Let’s face it, it’s a dog eat dog world out there for businesses, and maybe even more so for pubs when considering the number that have been forced to close in recent years. Competing against those nearby can often become a number one priority.
It’s easy to spend a fortune on advertising in the pursuit of outcompeting your competitors, and so the measly chalkboard sign can often be forgotten as one of the most effective tools. Whether it’s 2-4-1 main courses, or a 3-course meal for a special discount price, most pubs are utilising the simplicity of chalkboards to get ahead of their competitors..

Add some personality

You may have the pub, you may have the budget, and you may also have the advertising space, but that amounts to nothing if you haven’t got personality to go with it. A 6.4% rise in small businesses over the last year reinforces the idea that the British public just loves a business with some personality, so why not take advantage of that?
It’s easy to simply use chalkboards to display the latest offers, but what’s often more memorable are the jokes, the witty words and the clever puns that have been appearing on chalkboards across the country. Not only does that make your business more memorable, but humour is a powerful tool and one that can be incredibly effective.



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